The current pattern of domestic brand baby diapers market is emerging, although international brands as well as foreign funds have the advantage of several leading research dominated the majority of market share, but the domestic small and medium sized companies are still in the low-end market continues to flame. Currently diaper industry already has more than 1,200 brands, from early 2013 to the present, there are about 200 new brands entering the market. Here diapers domestic industry status quo analysis.
1. The market space
Domestic infant diapers less than 50% utilization rate, and there is a great distance between the developed countries, this is an important reason for many domestic and foreign brands of diapers optimistic about the domestic market. Enterprise fancy baby diaper market another layer reason is that profits of the domestic market is quite attractive baby diapers. Baby diapers domestic profit margin of about 30% -40% higher than the foreign markets. And foreign mature consumers compared to domestic consumers is still in a relatively immature state, which makes space on the market has been developing new brand of diapers. In such a market, the temptation, many companies have entered. More companies try to brand diversification, paper prices, milk prices, more shoes and so extend the product line, overweight to diaper industry. Not only foreign brands in the Chinese market overweight, diaper brand only on domestic enterprises to create a lot of diaper market is growing.
2. Domestic diapers force
Competition has forced China's national enterprises to continuously upgrading equipment, domestic enterprises products, and quality have been significantly improved. Previously, the Consumers Association released 15 batches of baby diapers compare test results. The results showed that diapers in terms of leakage performance, the highest price of the "king" actually better than homemade "Mommy Angel", "deer tingle." Good quality diapers does not mean necessarily a high price. Domestic brands and imported brands and quality without gaps, domestic brands cost advantages. Especially in the last two years, Fujian diapers manufacturers began to use raw materials of the world's top. With the world's most advanced automated production line of diapers, the world's first-tier suppliers of raw materials and strict production team to ensure a high quality diaper products.
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