Baby diapers with dry, health, convenience and other advantages, it has become today's families, especially urban families essential childcare articles. In the purchase of baby diapers, parents are most concerned about what factors? Purchase and use of time and what problems encountered? Last month, Chinese consumers newspaper joint Chongqing, Beijing, Tianjin, Shanghai, Dalian, Xiamen, Qingdao, Shenzhen, Shenyang, Changchun, Harbin, Nanjing, Hangzhou, Jinan, Wuhan, Guangzhou, Chengdu, Xi'an, Kunming and other 19 cities The CASE (Council, Consumer Protection Committee), in China's consumer network, security alliances and other network platform to carry out consumer behavior skincare prizes investigation, and in July 8, 2015 jointly issued the "baby diapers consumer behavior survey Report. "
Higher brand loyalty out more at bedtime with
Now, instead of traditional baby diapers diapers become a major childcare articles. The survey results show that in many class compartment of urine childcare articles, the most popular is diaper respondents selectivity was 48.77% (see Figure 1), has 18.78 percent of the respondents chose Lara pants, only There are 9.39 percent of the respondents still follow the most primitive method of urine compartment - use diapers, while 23.06 percent of respondents said the habit several product mix.
Choose to use in baby diapers respondents, there are 36.33% of respondents said they would use a fixed brand (see Figure 2) with 35.51 percent of respondents said they occasionally switch brands, said they would switch brands frequently subject There are 28.16% of respondents. For consumers trust brands or imported brands of domestic problems, the survey results showed that 42.25 percent of respondents imported brands more trust (see Figure 3), that the domestic brands and imported brands have almost 36.53 percent of the respondents , while 21.22 percent of respondents said they do not rely on imported brands. Thus, the revitalization of the domestic diapers, the key is how to enhance the brand consumer confidence.
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